Ticketing for your nights, under your name, with no commission
Your events sell on your own domain, in your own colours, from your own email addresses. Fixed subscription, no percentage taken, including on the tickets your community would have bought anyway.
Which commission-free white-label ticketing platform suits a promoter?
Sweescape sells the tickets for your nights on your own domain name, in your own artistic direction, for a fixed subscription of 149€ excl. VAT per month on an annual commitment. Commission is 0%, including on the tickets your community would have bought anyway.
- 0% commission
- Meta Pixel and retargeting
- Your artistic direction
- From 149€ excl. VAT/month
What commission costs over a year of dates
On two dates a month, 300 tickets at 20€, that is 144,000€ of annual ticketing.
- 14,400€
- Commission at 10%
- 1,788€
- Sweescape subscription
- 0%
- On your own community
Taken across the year, date after date, with no cap.
The full annual price, whatever your production pace.
Your regulars and your followers cost nothing extra to bring in.
Example based on a 10% commission rate, the usual rate on traditional platforms. Stripe payment fees apply in both cases and are not counted here.
Your world held all the way to payment
One page per date
Artwork, colours and typefaces of your project, with CSS injection to match the rest of your site.
Your own domain name
tickets.my-label.com via a CNAME entry. The crowd buys from you, not from a middleman.
Your usual price tiers
Presale, early bird, door price, limited capacity: quotas and sale dates per category.
Your sending addresses
Confirmations and reminders go out from your addresses, with SPF and DKIM for deliverability.
Retarget the ones who did not buy
Your Meta Pixel on the page
Meta Pixel, Google Tag Manager and GA4 paste into a dedicated field and are injected into the head.
Audiences built on real buyers
Your lookalike audiences are built on actual buyers, not on an approximation.
A cost per ticket sold
Every campaign reports a conversion and a real cost, not a click count.
Abandoned carts
See who opened the ticketing page without finishing, and follow up automatically.
Your database works for the next date
Email and SMS campaigns
Announcement, reminder the day before, thank-you the day after: audiences fill up as tickets sell.
Automatic sends
Automations trigger on ticketing data, with no separate emailing tool in the loop.
Scanning at the club
SweeScan runs on your team phones, even in a venue with poor network coverage.
What actually worked
Average cart value, top selling tickets and traffic sources to programme the next date.
Promoters: Sweescape versus commission-based ticketing
At equal volume, the difference is not in selling the ticket but in what is taken from it and in what the crowd sees.
| Criterion | Commission-based ticketing | Sweescape |
|---|---|---|
| Cost on 144,000€ of annual ticketing | Commission-based ticketing Around 14,400€ at 10% commission, with no cap | Sweescape 1,788€ excl. VAT over twelve months on an annual commitment, whatever the volume |
| Sales to your own community | Commission-based ticketing Charged commission like any other | Sweescape 0% commission, including on your regulars |
| Sales page | Commission-based ticketing Platform styling, imposed template | Sweescape Your artistic direction, your domain, CSS injection available |
| Meta Pixel and retargeting | Commission-based ticketing Rarely available on the sales page | Sweescape GTM, Meta Pixel and GA4 injected into the head of the ticketing page |
| Sending email addresses | Commission-based ticketing The platform address | Sweescape Your own addresses, with SPF and DKIM for deliverability |
| Marketing between dates | Commission-based ticketing Separate emailing tool, file exports | Sweescape Email and SMS campaigns and automations running on ticketing data |
| Analytics | Commission-based ticketing Sales volume | Sweescape Visit to purchase funnel, abandoned carts, average cart value, traffic sources |
| Buyer database | Commission-based ticketing Captured by the platform | Sweescape Yours, segmentable, reusable on every date |
Run the numbers on your own dates
Set the sliders to your production pace and your average price. The calculation compares the commission charged on your sales with the cost of a Sweescape subscription over twelve months.
Your numbers
Why promoters choose Sweescape
Your community is not for rent
Zero commission on tickets sold to people who already follow you.
Your artistic direction all the way
The sales page carries your identity, not a platform brand.
Measurable campaigns
Meta Pixel, GA4 and a conversion funnel wired to your own ticketing.
A reusable database
Every date feeds a list you keep and re-engage for the next one.
When Sweescape is not for you
A fixed subscription only makes sense above a certain volume. Below roughly 18,000€ of ticketing per year, that is around 1,500€ of tickets a month, a 10% commission costs less than a 1,788€ annual subscription. Here are the cases where commission remains the better option.
-
You sell less than 18,000€ of tickets a year
A few small-capacity dates a year remain cheaper on commission. The subscription earns its place once the programme becomes regular.
-
You rely on a marketplace to fill the room
If your dates sell through a platform discovery traffic rather than your own community, its commission buys visibility you do not have to create yourself.
-
You have no visual identity to defend
If the name that matters is the venue or the artist rather than yours, white label changes little about your sales.
-
You never contact your buyers again
Without email or SMS campaigns and without reusing the database from one date to the next, a good part of what the subscription covers goes unused.
"Thanks to Sweescape, we increased our event project sales for registration and attendance while significantly reducing time spent on event management. The system is fluid, easy to use, and allows management adapted to any type of event."
Com'Event Montpellier
Frequently asked questions
Which commission-free white-label ticketing platform suits a promoter?
Sweescape: your dates sell on your own domain name, in your artistic direction, from your own sending email addresses. Pricing is a fixed subscription at 149€ excl. VAT per month on an annual commitment, or 199€ excl. VAT per month with no commitment, with 0% commission on tickets.
How many dates do I need for it to pay off?
The threshold reads in revenue, not in number of dates: around 18,000€ of ticketing per year, that is roughly 1,500€ a month. That is the point where a 10% commission passes the 1,788€ of an annual subscription.
Can I put my Meta Pixel on the ticketing page?
Yes. The page editor has a dedicated field for tracking scripts, injected into the head: Meta Pixel, Google Tag Manager and GA4 all work normally. You can therefore retarget visitors who did not buy and measure a cost per ticket sold.
Does my crowd see that I use a tool?
No. Ticketing carries your domain name, your colours and your artwork, and emails are sent from your addresses via SPF and DKIM. Sweescape appears nowhere on the buyer side.
Does zero commission mean zero fees?
Zero Sweescape commission, yes. Stripe payment fees are still due, as on any online ticketing platform, because they are banking fees. Sweescape takes nothing extra.
Do I keep my buyer database?
Yes. Your attendee data belongs to you: it stays in your workspace, can be segmented, and feeds your email and SMS campaigns for the following dates.
Can I try it without committing for a year?
Yes. The monthly subscription is 199€ excl. VAT per month with no commitment, and the first month is free. An annual commitment brings the price down to 149€ excl. VAT per month but does not include the free month.