Which commission-free white-label ticketing platform suits a festival?
Sweescape sells your festival tickets on your own domain name, in your own colours and from your own email addresses, for a fixed subscription of 149€ excl. VAT per month on an annual commitment. Commission on sales is 0%, whether the festival shifts 500 or 50,000 passes.
- 0% commission
- Your own domain
- From 149€ excl. VAT/month
- Meta Pixel and GA4
What commission costs a festival
On an edition selling 4,000 tickets at 30€, that is 120,000€ in takings.
- 12,000€
- Commission at 10%
- 1,788€
- Sweescape subscription
- 0€
- Per additional ticket
Taken from a single edition, with no cap, including from your regulars.
The full annual price, identical whether you sell 500 or 50,000 passes.
Doubling your capacity does not double your ticketing bill.
Example based on a 10% commission rate, the usual rate on traditional platforms. Stripe payment fees apply in both cases and are not counted here.
The festival up front, the tool invisible
Your own domain name
Connect tickets.my-festival.com with a single CNAME entry. The buyer never leaves your world.
Your sending addresses
Confirmations and invitations go out from your emails, with SPF and DKIM set up for deliverability.
Your artistic direction
Colours, typefaces and poster artwork, plus CSS injection if your team has a web designer.
Your pass categories
One day, three days, early bird, camping: every tier has its own quota and sale dates.
Finally know which campaign sells passes
Your pixels on the sales page
Google Tag Manager, Meta Pixel and GA4 paste into a dedicated field and are injected into the head of the ticketing page.
A cost per ticket sold
Your Instagram and Google campaigns report real conversions, not just clicks.
The visit to purchase funnel
See where visitors drop off, how many carts are abandoned and what your average cart value is.
Where your sales come from
Traffic sources, countries, device types and top selling passes, updated continuously.
Smooth gates, usable data
Scanning on volunteers phones
SweeScan is deliberately lightweight and stays reliable on a weak or saturated network, the norm on a festival site.
Attendance live
Attendance rate and check-ins by time slot, visible while the gates are still running.
Feedback collected on its own
An automation sends the survey after the event and computes your NPS with no manual step.
A database ready for next year
The attendee file belongs to you, can be segmented and relaunches the following edition.
Festivals: Sweescape versus commission-based ticketing
Both sell tickets. One takes a percentage of the festival takings, the other does not.
| Criterion | Commission-based ticketing | Sweescape |
|---|---|---|
| Cost on 120,000€ of ticketing | Commission-based ticketing Around 12,000€ at 10% commission, with no cap | Sweescape 1,788€ excl. VAT over twelve months on an annual commitment, whatever the volume |
| Domain name | Commission-based ticketing A subdomain of the platform | Sweescape The festival own domain, connected with a CNAME entry |
| Confirmation emails | Commission-based ticketing Sent on behalf of the platform | Sweescape Sent from the festival own addresses, with SPF and DKIM |
| Pixels and ad tracking | Commission-based ticketing Rarely available on the sales page | Sweescape GTM, Meta Pixel and GA4 injected into the head of the ticketing page |
| Analytics | Commission-based ticketing Sales volume | Sweescape Visit to purchase funnel, abandoned carts, traffic sources, check-ins by time slot |
| Marketing | Commission-based ticketing Separate tool, file exports | Sweescape Email and SMS campaigns and automations running on ticketing data |
| Access control | Commission-based ticketing Rented hardware or a third-party app | Sweescape SweeScan on volunteers smartphones, built for weak networks |
| Attendee database | Commission-based ticketing Captured by the platform | Sweescape Owned by the festival, segmentable and reusable next year |
Run the numbers on your own figures
Set the sliders to your capacity and average pass price. The calculation compares the commission charged on your sales with the cost of a Sweescape subscription over twelve months.
Your numbers
Why festival organisers choose Sweescape
Cost no longer follows capacity
Your subscription is identical whether the edition draws 2,000 or 20,000 people.
Your brand, never ours
Domain, emails and interface carry the festival name. Sweescape stays invisible.
Numbers that actually help
Conversion funnel, abandoned carts and traffic sources, not just a sales total.
Your audience stays yours
You keep, segment and re-engage your audience from one edition to the next.
When Sweescape is not for you
A fixed subscription is not worthwhile for everyone. Below roughly 18,000€ of ticketing per year, a 10% commission costs less than a 1,788€ annual subscription. Here are the cases where commission-based ticketing remains the better choice.
-
You sell less than 18,000€ of tickets a year
Below that threshold, a 10% deduction stays under the cost of the subscription. A small-capacity community festival, or a first test edition, is better off paying commission.
-
Your festival is entirely free
With no paid tickets there is no commission to avoid. The subscription becomes a net cost that ticketing does not offset.
-
Your attendance comes from a marketplace
If most of your sales come from a platform discovery traffic rather than your own communication, displaying its brand is part of the service you pay for.
-
A one-off edition with no follow-up
A one-shot event with no brand strategy and no next edition makes poor use of a custom domain, an audience database and automations.
"Thanks to Sweescape, we increased our event project sales for registration and attendance while significantly reducing time spent on event management. The system is fluid, easy to use, and allows management adapted to any type of event."
Com'Event Montpellier
Frequently asked questions
Which commission-free white-label ticketing platform suits a festival?
Sweescape: ticketing runs on the festival domain, emails are sent from its addresses, and pricing is a fixed subscription at 149€ excl. VAT per month on an annual commitment, or 199€ excl. VAT per month with no commitment. Commission on tickets sold is 0%.
How many tickets does it take for the subscription to pay off?
Around 18,000€ of ticketing per year. That is the point where a 10% commission passes the 1,788€ of an annual subscription. Above it the gap widens fast: on 120,000€ of takings, commission costs around 12,000€ and the subscription still 1,788€.
Can I put the Meta Pixel and Google Analytics on the ticketing page?
Yes. The ticketing page editor has a dedicated field for tracking scripts, injected into the head of the page: Google Tag Manager, Meta Pixel and GA4 all work normally. Your acquisition campaigns therefore report real conversions and a cost per ticket sold.
Do buyers see the Sweescape name anywhere?
No. The festival sells on its own domain name, with its own colours and artwork, and emails are sent from its addresses thanks to SPF and DKIM configuration. Sweescape stays invisible to the buyer.
Is it really zero fees on tickets?
Zero Sweescape commission, yes. Stripe payment fees apply as on any online ticketing platform, because they are banking fees. Sweescape takes nothing on top.
How do you handle access control on a poorly covered festival site?
With SweeScan, the scanning app installed on your volunteers smartphones. It is deliberately lightweight and built to stay reliable on a weak or saturated network, and entries feed live into SweeAnalytics.
Can we keep the attendee database for the next edition?
Yes. Attendee data belongs to the festival: it stays in its workspace, can be segmented, and feeds the email and SMS campaigns of the following edition directly.