Pixels & tracking
Your Meta Pixel on your ticketing, just like on your own website
Paste your scripts into a field: they are injected into the head of your ticket page. Your ads are finally measured with your own tools, not a platform's.
- Meta Pixel, Google Tag Manager, GA4
- Traffic sources and devices
- Funnel from visit to purchase
- Google indexing, your choice
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Title
SUBSOL #14 · Tickets
Search-engine indexing
Tracking scripts (GTM, Meta Pixel, GA4) — injected in the page head
<!-- Meta Pixel -->
fbq('init', '28470•••••');
fbq('track', 'PageView');
<!-- Google Tag Manager -->
GTM-K4•••••
One field, and your tools run on your page
On a marketplace, the ticket page is not yours: your tags have no place there. Here, it is your page.
Meta Pixel
Your pixel loads on the ticket page: you rebuild visitor audiences for your Instagram and Facebook ads.
Google Tag Manager
One container, and you manage all your tags from your own account, without going back through us.
Google Analytics 4
Your ticketing traffic flows into the same property as your website traffic.
On your domain
The tags run under your domain name, as a continuation of your website.
Tickets
Early bird
Sold out
Regular
38 left
Last release
120 left
Secure payment · named ticket
Where your buyers come from, with nothing to set up
Traffic sources
Instagram, Facebook, Google, direct access: you see which channel really fills your page.
Views per day
Every announcement, every story, every SMS leaves a clear spike on the curve.
Devices and countries
The split between mobile, desktop and tablet, and where in the world your visitors come from.
Included, with no tag
These metrics are built in: they work even if you install no script at all.
Impressions
Monitor traffic and engagement on your white-label pages.
Page Views
Total views since launch
12 480
Traffic Sources
Where your visitors come from
The funnel, from visit to purchase
Three steps measured
Page viewed, ticket selected, purchase confirmed: you know where your visitors drop off.
Two rates that matter
Visit to purchase, and selection to purchase, to judge the page and the checkout separately.
Abandoned carts
The number of tickets added to the cart but never paid for, to measure what you are leaving on the table.
Best-selling tickets
The breakdown of your sales by ticket type, to adjust your quotas for the next date.
Conversions
Sales, revenue and ticketing insights at a glance.
Total Sales
21 088 €
Trending above 38%
Gross revenue generated from ticket sales.
Average Cart Value
32 €
Average revenue per completed order.
Total Tickets Sold
1 318
Trending above 24%
Total volume of confirmed ticket purchases.
Abandoned Carts
822
Tickets added to cart but not purchased.
Conversion Funnel
From page view to purchase
Visit → Purchase
10.6%
Selected → Purchase
61.6%
Measurement doesn't stop at the page
The revenue from every campaign
Your emails and SMS show the revenue and the number of orders they generated.
See campaigns →Campaigns
Every campaign you sent, with its engagement and revenue.
Revenue brought in
18 640€
412 orders traced back to this campaign.
Visible on Google, or not
Title, meta description and indexing per page: public for a festival, hidden for a private night.
Arrivals hour by hour
On the day, the entry curve shows the real peak in arrivals.
See SweeAnalytics →One code per partner
Give each media outlet or partner its own code: the usage counter tells you who actually brings you buyers.
See codes →Frequently asked questions about tracking
Can I install a Meta Pixel on a ticket page?
With Sweescape, yes. The ticket page has a tracking scripts field: the code for your Meta Pixel, Google Tag Manager or GA4 is pasted in as it is, then injected into the head of the page. Your tools load just like on your own website.
What is a pixel used for on a ticket page?
Measuring and retargeting. The pixel records the visitors to your ticket page, which lets you create an audience in Meta of people who have seen the ticketing, then show them your ads right up to the date.
Do I need an external tool to know my traffic sources?
No. SweeAnalytics natively measures page views, traffic sources, devices and countries, as well as the funnel from visit to purchase. Your own tags come on top, to link those visits to your ad accounts.
How do I know whether my email and SMS campaigns sell tickets?
Campaigns sent from Sweescape are tracked right through to the order: each campaign shows the revenue generated and the number of orders attributed to it, counting confirmed sales only.
Is my ticket page indexed by Google?
It is a per-page setting. You fill in the title and the meta description, and you choose whether the page is visible to search engines or hidden from them. By default, a page is hidden.